Evolution or extinction: Or how not to be a digital dodo!

Digital is evolving and the rate of change is accelerating. We must evolve with it or become digital dinosaurs awaiting our own extinction… It’s now almost three years since I left Age UK, and We Are MC2 – a concept I had mulled for a while – sprang into life. My baby is now a […]

The good, the bad and the agency

“You’ve got about two years,” said a wise  head of digital, when talking about how long you could sustain an agency relationship at a high-level of creativity and delivery.  After that aligning your joint goals, changing personnel and financial pressures may all start to drag your once perfect marriage down. As clients, we tend to […]

Rattling The Online Tin

Last night’s meeting of the charity digital leads was one that really got my brain turning and even as I sat down to blog, I think I may still have more questions than answers (but that would be the sign of a good debate). The topic for the evening was the thorny old subject of […]

The Children’s Society Delivers Social Media Strategy With We Are MC2

Looking to develop their existing social media presence, The Children’s Society has commissioned a   social media strategy from We Are MC2, the new digital consultancy set up by former Age UK Digital Lead Alison McCormack. Emma Callagher, Digital Marketing Manager at The Children’s Society, said “We’re really excited to be working with We Are MC2 […]

How digitally literate is your charity?

Last night’s meeting of the digital leads of the UK’s major charities at the beautiful RIBA building in central London got a great turnout.  Given that it was a rare, unseasonably warm March evening a good turnout was proof to me that such a gathering has long been needed. CharityComms theme for the night was […]

The Age of User Experience

The Age of User Experience  (Or why I think being user-centric saw Age UK come top in the Third Sector Web Check) My new life as a consultant has seen me wandering around talking to many folks who work in charities – large and small.  Quite a few have asked me why I think that […]