Product leadership and roadmap delivery with the MS Society

We are delighted to be working with the MS Society as they drive forward their digital transformation strategy.   We Are MC2 are delivering product ownership, digital marketing planning and user research to support the launch of the organisation’s new digital platform. This is a really exciting project to be a part of as the […]

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Crohn's & Colitis UK

Getting digitally healthy with Crohn’s & Colitis UK

We are delighted to be working with Crohn’s & Colitis UK to develop a digital strategy for the organisation. This project is particularly interesting, as the charity is looking at the growing e-health market alongside their core offering. Having led insight-driven strategy work across the sector, and worked on digital tools that drive behaviour change […]

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What my dog knows about digital transformation….

A while back I spoke at an event called Digital Discovery (hosted by Green Park, you can find out about it here).  It’s an event for third sector leaders and so I racked my brains in advance of the event to think of the things that people, especially leadership teams, often ask me about digital. […]

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Action on Hearing Loss

Developing a digital strategy for Action on Hearing Loss

Putting digital at the heart of the organisation’s new strategy We’re delighted to be working with Action on Hearing Loss as they undertake a major strategic review which will set their direction until 2023.  Alison will be leading the digital workstream and acting as interim Director of Digital Transformation, ensuring that digital plays a transformational […]

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Digital Fundraising – time for change?

I’ve  been spending some time recently looking at international development and how digital technology is helping transform what INGOs will be able to deliver.  And yesterday, I talked about some of the findings of that work at the annual Bond Conference.  I was there in great company, with sessions from Blue State Digital  and Mike Walton from UNHCR presenting.  I […]

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Developing a digital transformation project with CLIC Sargent

We are delighted to be working on a digital transformation project with CLIC Sargent, the UK’s leading cancer charity for children and young people, and their families. It’s a really exciting project that will see us working collaboratively with the team at CLIC Sargent to identify how digital can improve effectiveness and extend the support […]

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The DEC kick-off their digital roadmap project with We Are MC2

We are delighted to announce that we are working with the Disasters Emergency Commission on a project to review how it can use digital technology and new models of working to enable them to support their work raising money in times of humanitarian crisis.     We are particularly excited to be working on this […]

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Breast Cancer Campaign and Breakthrough Logos

Breast Cancer Campaign and Breakthrough Breast Cancer choose We Are MC2 to deliver merger digital strategy

Breast Cancer Campaign and Breakthrough Breast Cancer have merged to become the UK’s leading breast cancer charity and we are delightedto be working with them to deliver the digital strategy for the new organisation. It’s an exciting win for We Are MC2 as the new organisation has a huge ambition that will make a real […]

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Mickey Mouse IWatch

Watch out!

The Apple iWatch is a thing of beauty and paves the way for their their move into the health and fitness market. But, says Alison, the use that Apple can make of the data it collects should be of great concern to the UK’s third sector. I love a bit of self-tracking, and virtually every […]

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Build Lego, not Airfix – defining digital transformation

Digital transformation is a hot topic, with many of the largest charities announcing major projects. In the first of a series of blogs on the subject, Alison takes a look at the various meanings of transformation and argues that the key is not to deliver a programme of change but to build a culture that […]

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