Developing a digital transformation project with CLIC Sargent

We are delighted to be working on a digital transformation project with CLIC Sargent, the UK’s leading cancer charity for children and young people, and their families. It’s a really exciting project that will see us working collaboratively with the team at CLIC Sargent to identify how digital can improve effectiveness and extend the support […]

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The DEC kick-off their digital roadmap project with We Are MC2

We are delighted to announce that we are working with the Disasters Emergency Commission on a project to review how it can use digital technology and new models of working to enable them to support their work raising money in times of humanitarian crisis.     We are particularly excited to be working on this […]

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Breast Cancer Campaign and Breakthrough Logos

Breast Cancer Campaign and Breakthrough Breast Cancer choose We Are MC2 to deliver merger digital strategy

Breast Cancer Campaign and Breakthrough Breast Cancer have merged to become the UK’s leading breast cancer charity and we are delightedto be working with them to deliver the digital strategy for the new organisation. It’s an exciting win for We Are MC2 as the new organisation has a huge ambition that will make a real […]

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Mickey Mouse IWatch

Watch out!

The Apple iWatch is a thing of beauty and paves the way for their their move into the health and fitness market. But, says Alison, the use that Apple can make of the data it collects should be of great concern to the UK’s third sector. I love a bit of self-tracking, and virtually every […]

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Build Lego, not Airfix – defining digital transformation

Digital transformation is a hot topic, with many of the largest charities announcing major projects. In the first of a series of blogs on the subject, Alison takes a look at the various meanings of transformation and argues that the key is not to deliver a programme of change but to build a culture that […]

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Confidence Tricks… or how user experience can build confidence in your charity

Charities trade on their reputations and we ask people to trust us with their money, their time, or their concerns. For them to feel secure in doing that we must build confidence in every way that we can. Our User Experience Architect, Kate Roberts, gives her top ten tips for building trust in your digital.  35% […]

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Holding out for a hero (or how to recruit a digital content lead)…

I’ve been helping one of our clients to hire a content person recently and the process surfaced some interesting and familiar questions. They go something like this … What to call the job? Content manager or digital editor? Is it someone to upload and publish you need, or a buck-stops-here strategic planner? How to pitch […]

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Evolution or extinction: Or how not to be a digital dodo!

Digital is evolving and the rate of change is accelerating. We must evolve with it or become digital dinosaurs awaiting our own extinction… It’s now almost three years since I left Age UK, and We Are MC2 – a concept I had mulled for a while – sprang into life. My baby is now a […]

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Why content should be at the heart of your digital strategy

In my first post for the We Are MC2 blog I’d like to explain why I’ve joined the consultancy – and why I think that charities have a unique opportunity to use digital content that isn’t necessarily open to commercial organisations with products or services to sell. George Osborne is right, the commercial sector should […]

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It’s not (all) about the money, money, money…. What does conversion mean for non-profits?

How do you measure the impact of digital information on user behaviour? Evaluating how digital adds to charitable aims is more complex than conversion tracking. Kate Roberts says the trick is getting creative not reductive. Every organisation has goals for its website, but some are more easily measurable than others. For most businesses, important website […]

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