Digital is evolving and the rate of change is accelerating. We must evolve with it or become digital dinosaurs awaiting our own extinction… It’s now almost three years since I left Age UK, and We Are MC2 – a concept I had mulled for a while – sprang into life. My baby is now a […]
read moreWhy content should be at the heart of your digital strategy
In my first post for the We Are MC2 blog I’d like to explain why I’ve joined the consultancy – and why I think that charities have a unique opportunity to use digital content that isn’t necessarily open to commercial organisations with products or services to sell. George Osborne is right, the commercial sector should […]
read moreIt’s not (all) about the money, money, money…. What does conversion mean for non-profits?
How do you measure the impact of digital information on user behaviour? Evaluating how digital adds to charitable aims is more complex than conversion tracking. Kate Roberts says the trick is getting creative not reductive. Every organisation has goals for its website, but some are more easily measurable than others. For most businesses, important website […]
read moreThe good, the bad and the agency
“You’ve got about two years,” said a wise head of digital, when talking about how long you could sustain an agency relationship at a high-level of creativity and delivery. After that aligning your joint goals, changing personnel and financial pressures may all start to drag your once perfect marriage down. As clients, we tend to […]
read moreRattling The Online Tin
Last night’s meeting of the charity digital leads was one that really got my brain turning and even as I sat down to blog, I think I may still have more questions than answers (but that would be the sign of a good debate). The topic for the evening was the thorny old subject of […]
read moreThe Children’s Society Delivers Social Media Strategy With We Are MC2
Looking to develop their existing social media presence, The Children’s Society has commissioned a social media strategy from We Are MC2, the new digital consultancy set up by former Age UK Digital Lead Alison McCormack. Emma Callagher, Digital Marketing Manager at The Children’s Society, said “We’re really excited to be working with We Are MC2 […]
read moreHow digitally literate is your charity?
Last night’s meeting of the digital leads of the UK’s major charities at the beautiful RIBA building in central London got a great turnout. Given that it was a rare, unseasonably warm March evening a good turnout was proof to me that such a gathering has long been needed. CharityComms theme for the night was […]
read moreThe Age of User Experience
The Age of User Experience (Or why I think being user-centric saw Age UK come top in the Third Sector Web Check) My new life as a consultant has seen me wandering around talking to many folks who work in charities – large and small. Quite a few have asked me why I think that […]
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