We worked with the Alzheimer’s Society to develop a new digital ethos, strategy and roadmap.
The Society had been experiencing some issues with its digital presence and, with ambitions to radically grow its work and restructure its digital operation, wanted to develop a strong, evidence-based strategy.
We started the project by undertaking a programme of qualitative and quantitative research to understand internal objectives and external user needs. From this work we developed personas, which then formed the basis for some collaborative sessions developing the vision, ethos and ways we would filter and quantify the projects that would form part of their roadmap.
Once a new ethos, vision and strategic framework were in place we used our roadmap planning process to enable the Senior Leadership Team to make clear, objective decisions of which of the many projects the organisation wanted to run they could deliver and the structure and resource they would need to provide to their teams to enable that.
We backed that up with a governance project which will ensure that the programme can be measured against the vision and objectives and the senior team can continue to optimise the programme as the organisation iteratively learns more about what delivers the most ROI for it.
This has been a collaborative project and together we have achieved a move away from a team with a small budget operating on restrictive technology to securing an investment to develop a major platform with a roadmap of projects. Digital has moved to the centre of the organisation and the structure and way it engages will be developed over the next three year period. Our research has also enabled them to start developing a new position around how to make digital work for people experiencing dementia and cognitive decline.
The client’s view:
We commissioned We Are MC2 to develop a digital strategy and roadmap for the Alzheimer’s Society. We needed to review our existing digital work and come up with a programme that would reflect our desire to grow not only our digital presence but increase the sophistication with which we could deliver work. We Are MC2 worked from a really solid base of quantitative and qualitative research to devise a strategic programme that would deliver growth and change. We collaboratively developed a new ethos for digital and a set of filters for us to review the projects coming into the programme by. This set of filters, along with estimated costs, allowed us to have a very informed debate within our team of Directors about our ambitions and our existing resource.
Alison Cook, Marketing Director, Alzheimer’s Society (September 2014).