content strategyContent is at the heart of digital strategy for charities – there’s no product, just the story of your work. Of course, that brings lots of questions. What content? Who for? Why? How much? Where? When? Will the investment be worth the return?

The unique challenges in our sector

Charities have specific challenges and questions to answer: how to deal with legacy content? How to tell stories that mean something outside the organisation? How to talk to lots of different audiences? How to support non-digital teams to develop brilliant content?

Our service

We can help you find answers using a rigorous content strategy approach: research, analysis, strategic thinking (and common sense based on years of experience). Our content strategy service takes you from research to delivery, covering everything from creative themes to content planning. We can even help with the odd piece of copywriting and editing.

Supporting your planning process

We answer thornier questions too: do you have the right people, processes or capacity to deliver the right content in the right place at the right time? How to get buy-in across the organisation? How to make the case for investment?

One thing is certain – there’s no such thing as an ‘off-the-shelf’ content strategy at We Are MC2. And we’ll be with you every step of the journey.