CLIC Sargent Image

CLIC Sargent wanted to develop a digital strategy to enable them to really use digital, and the new models of working it has enabled, to widen the organisation’s supporter base and increase the impact of the services it offers.

Approach:

Our research phase was designed to understand the CLIC Sargent’s work, culture and skillset. We reviewed:

  • The organisation’s goals and ambition for digital
  • Issues and barriers to using digital
  • Digital skillsets and literacy across the organisation
  • How digital is impacting in the external environment – focusing on medical charities, service delivery, and children and young people
  • Analysed paid, owned and earned digital performance

To deliver an effective strategy we also needed to understand users’ intentions and behaviours when engaging with the organisation. We fielded a user survey, and analysed traffic to the existing digital platform.

We bought the different strands together to deliver new insights, and used these as a basis to lead strategic workshops to determine vision, ethos, strategy, prioritisation and success measures.

Result:

The organisation has an agreed digital strategy, vision and ethos. This has been combined with developing clearly prioritised goals and success measures.

What our clients say

  • Alison bought a huge breadth of strategic voluntary sector digital experience. She provided a framework and rigour to ensure we challenged ourselves to deliver a programme that was truly transformational rather than just a step change. She saw connections where we saw discrete projects defined by internal structures.

    Brendan Paddy, Director of Communications, DEC

  • Alison brought a huge breadth of strategic voluntary sector digital experience. She provided a framework and rigour to ensure we challenged ourselves to deliver a programme that was truly transformational rather than just a step change.

    Brendan Paddy, Director of Communications, DEC

  • We Are MC2 is a dream consultancy for third sector clients. My experience has been great.

    Coral Stanion-Nazeri, Digital Communications Manager, Action For Children

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Quite simply, the best digital consultant I have worked with.

    Anne Clifford, Marketing Director, The Children's Society