CLIC Sargent Image

CLIC Sargent wanted to develop a digital strategy to enable them to really use digital, and the new models of working it has enabled, to widen the organisation’s supporter base and increase the impact of the services it offers.


Our research phase was designed to understand the CLIC Sargent’s work, culture and skillset. We reviewed:

  • The organisation’s goals and ambition for digital
  • Issues and barriers to using digital
  • Digital skillsets and literacy across the organisation
  • How digital is impacting in the external environment – focusing on medical charities, service delivery, and children and young people
  • Analysed paid, owned and earned digital performance

To deliver an effective strategy we also needed to understand users’ intentions and behaviours when engaging with the organisation. We fielded a user survey, and analysed traffic to the existing digital platform.

We bought the different strands together to deliver new insights, and used these as a basis to lead strategic workshops to determine vision, ethos, strategy, prioritisation and success measures.


The organisation has an agreed digital strategy, vision and ethos. This has been combined with developing clearly prioritised goals and success measures.

What our clients say

  • We Are MC2 helped us understand not only who our key audiences were, but what they wanted from us. Working with the whole MC2 team is a joy. They are professional, understood what we were trying to achieve immediately and worked collaboratively with us to achieve our desired outcome. I hope to work with them again very soon.

    Amy McCullough, Digital Lead, Royal College of Obstetricians and Gynaecologists

  • As usual We Are MC2 ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.

    Said Dajani, Head of Digital, Diabetes UK

  • The team at MC2 have provided exceptional input into our digital transformation journey. They’ve challenged us, encouraged us to really stretch our thinking but also provided common sense and practical solutions. We are delighted to have them as true strategic partners.

    Paul Amadi, Executive Director of Fundraising & Engagement, MS Society

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Not only were they a dream to work with they also produced a truly excellent piece of research which delivered everything we needed to plan ahead with confidence. And the research they produced lives on; we return to it time and time again as our knowledge of the virtual assistant and our users grows and develops.”

    Karina Brisby, Head of Digital, Versus Arthritis