The brief

Learning Zone WebsiteDiabetes UK are delivering an upgrade to their eLearning platform, Learning Zone. An already well used digital service, the charity has ambitious plans to ensure it plays an important strategic role in their overall digital education, behaviour change and engagement experience.

In a world where users engage heavily with information on social platforms, Diabetes UK aims to deliver a solution for learning that meets the expectations of users. As many ‘out of the box’ solutions are more focussed on delivering learning to specialist audiences this led to the team running a detailed discovery process aimed at enabling them to deliver an experience users would want to engage with across the course of their diabetes journey.

The lack of ‘out of the box’ solutions had resulted in a complex solution being recommended and Diabetes UK were keen to check the strengths and weaknesses of that solution; review whether any part of the project process could be improved and establish clear next steps.

What we did

The discovery phase for this work had been detailed and a large amount of documentation produced, the end result of which was a recommendation for a technically complex build involving significant customisation.

We focussed our research by identifying the key moments in the discovery phase – the requirements, scope of work, technical analysis, ITT and proposed solution. We reviewed in detail 45 documents and then, based on findings, conducted structured interviews with the projects key team members.

We combined our project analysis experience with senior technical consultancy to focus on analysing the technical decisions that had been made and clarifying any challenges they might present over the medium.

This approach led to a more detailed analysis of the costs and risks of moving forward with the recommended route and provided Diabetes UK with a clear analysis from which to base their decisions. In addition, we outlined a framework for next steps based on the outcome of those decisons.

Client’s view

“We Are MC2 took a complex brief and through a process that involved assessment of research, insight, project documentation and methodical interviews with senior internal stakeholders, delivered an erudite and operationally practical suite of recommendations.

Their report enabled the charity to move work forward and make decisions with high confidence.”

Jason Harding, Head of Digital Education, Diabetes UK

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What our clients say

  • We Are MC2 helped us understand not only who our key audiences were, but what they wanted from us. Working with the whole MC2 team is a joy. They are professional, understood what we were trying to achieve immediately and worked collaboratively with us to achieve our desired outcome. I hope to work with them again very soon.

    Amy McCullough, Digital Lead, Royal College of Obstetricians and Gynaecologists

  • As usual We Are MC2 ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.

    Said Dajani, Head of Digital, Diabetes UK

  • The team at MC2 have provided exceptional input into our digital transformation journey. They’ve challenged us, encouraged us to really stretch our thinking but also provided common sense and practical solutions. We are delighted to have them as true strategic partners.

    Paul Amadi, Executive Director of Fundraising & Engagement, MS Society

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Not only were they a dream to work with they also produced a truly excellent piece of research which delivered everything we needed to plan ahead with confidence. And the research they produced lives on; we return to it time and time again as our knowledge of the virtual assistant and our users grows and develops.”

    Karina Brisby, Head of Digital, Versus Arthritis