Labrador puppies in field

Guide Dogs for the Blind wanted to review their existing digital structure and programme in the light of:

  • Their organisational objectives
  • Changes to the market place
  • Innovation within digital – business models/technology
  • Organisational issues being experienced
  • Project and resource issues
  • Performance against competitors.

We undertook a Digital Health Check, reviewing:

  • Existing organisational strategy and insight review
  • Comparator analysis
  • Market analysis
  • Current activity audit – reviewing processes, governance, issues and risk
  • Stakeholder research – defining objectives, understanding cultural blocks, digital literacy, scale of ambition.

We implemented a research programme to understand these issues and arrive at a set of strategic findings that Guide Dogs for the Blind could use to shape their organisational and digital strategy in the light of what their users want and the wider world around them.

Strategic findings included:

  • Guide Dogs has a unique set of issues relating to supporter motivation against cause
  • Digital is significantly impacting the lives of blind and partially-sighted people
  • Innovation is required rapidly to the model
  • Current work on innovation is distinct from digital and should be joined up
  • Strengthened digital hub required to service rapidly developing spokes.

 

What Guide Dogs for the Blind say:

“We hired Alison to help us review and audit our current digital position, and to provide recommendations that could be taken forward into a digital strategy.

“But Alison delivered so much more than this. Her passion is undeniable. Her knowledge is unquestionable. She rolled her sleeves up and relished the challenge. And most importantly, I loved working with her. She is a great sounding board, and very pragmatic in her approach.

“I would not hesitate to recommend Alison, and I look forward to working with her again in the future.”

Karen Bowen, Digital Media Manager, The Guide Dogs for the Blind Association

What our clients say

  • Alison bought a huge breadth of strategic voluntary sector digital experience. She provided a framework and rigour to ensure we challenged ourselves to deliver a programme that was truly transformational rather than just a step change. She saw connections where we saw discrete projects defined by internal structures.

    Brendan Paddy, Director of Communications, DEC

  • Alison brought a huge breadth of strategic voluntary sector digital experience. She provided a framework and rigour to ensure we challenged ourselves to deliver a programme that was truly transformational rather than just a step change.

    Brendan Paddy, Director of Communications, DEC

  • We Are MC2 is a dream consultancy for third sector clients. My experience has been great.

    Coral Stanion-Nazeri, Digital Communications Manager, Action For Children

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Quite simply, the best digital consultant I have worked with.

    Anne Clifford, Marketing Director, The Children's Society