Delivering digital excellence in women’s healthcare


Logo of Royal College of Obstetricians and GynaecologistsThe Brief

The Royal College of Obstetricians and Gynaecologists (RCOG) is undergoing an ambitious transformation programme where many of its core functions are being re-engineered to be delivered by digital.   At the heart of making that work is ensuring the central website, which had become very dated, would be rebuilt in a way that would help resolve some legacy issues of the past and provide new, more integrated ways of working that will underpin the plans for the future.

The RCOG’s digital team had already worked with us to identify a range of quick UX wins that the organisation could deliver short-term whilst, together, we built the case for an investment that will help drive the future for the College and spread excellence in women’s healthcare around the globe.

“The RCOG is currently working through a digital transformation programme and We Are MC2 have been invaluable in helping us turn our plans into reality.”

What we did

We worked closely with the team at RCOG to review their existing digital set-up, understand plans for major business change and also get to grips with different areas of existing costs to help identify where future efficiencies might be identified.

We ran structured interviews with a range of stakeholders from across the organisation to help identify their requirements for the new system.  We then worked together to identify the priorities for the College and analyse them against the many different solutions in the market. All of this information was pulled together and a solution identified that met the College’s requirements, would reduce costs and would importantly would help simplify the organisation’s technology by supporting decoupling and moving to cloud based integration services.

Client’s view

“Ali is one of the finest professionals I’ve ever worked with, with a never ending wealth of expertise!  The RCOG is currently working through a digital transformation programme and We Are MC2 have been invaluable in helping us turn our plans into reality.

For our website upgrade project Ali helped us navigate a complex project by helping us understand our requirements, and then to prioritise. I can certainly say we wouldn’t have been able to achieve what we have so quickly without her efficiency and expertise.”

Amy McCullough, 

Customer Experience and Engagement Officer, RCOG 

What our clients say

  • We Are MC2 helped us understand not only who our key audiences were, but what they wanted from us. Working with the whole MC2 team is a joy. They are professional, understood what we were trying to achieve immediately and worked collaboratively with us to achieve our desired outcome. I hope to work with them again very soon.

    Amy McCullough, Digital Lead, Royal College of Obstetricians and Gynaecologists

  • As usual We Are MC2 ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.

    Said Dajani, Head of Digital, Diabetes UK

  • The team at MC2 have provided exceptional input into our digital transformation journey. They’ve challenged us, encouraged us to really stretch our thinking but also provided common sense and practical solutions. We are delighted to have them as true strategic partners.

    Paul Amadi, Executive Director of Fundraising & Engagement, MS Society

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Not only were they a dream to work with they also produced a truly excellent piece of research which delivered everything we needed to plan ahead with confidence. And the research they produced lives on; we return to it time and time again as our knowledge of the virtual assistant and our users grows and develops.”

    Karina Brisby, Head of Digital, Versus Arthritis