Sightsavers has experienced a period of rapid growth and as a result had begun to outgrow its existing digital presence – with technology and processes straining under the weight. As a global organisation which serves a range of different needs from a central system it was important that new systems would help continue to drive the strategic growth. We were brought in to work collaboratively with the Marketing and Digital Director to lead the development of a roadmap that would drive digital forward.
Our first task was to understand the issues being experienced, audit the global presence and begin to distil from stakeholders their requirements and ambitions for digital. We met with a range of teams – from tech to policy – and interviewed stakeholders across the globe. We then delivered a workshop where the findings were presented, gaps analysed and an initial roadmap was agreed. We then worked collaboratively with the Digital and Marketing Director of Sightsavers to put in place the strategic pieces – goals, success criteria, etc – that would enable us to develop a digital roadmap.
What Sightsavers say:
“I brought MC2 in to support us in developing a digital roadmap for Sightsavers. Ali has a gift for getting to the heart of a brief, grasping the situation and understanding the key issues quickly. She asked great questions, had lots of ideas, gave us plenty of spot-on practical guidance, and most importantly was liked and respected by all the stakeholders involved in the project. I would have no hesitation in recommending Ali and look forward to working with her again.”
Emily Munford, Director of Marketing and Digital, Sightsavers
Want to chat?
If you’d like to talk about a project, just drop us a line at firstname.lastname@example.org. We are always happy to chat digital.