The brief:

Sightsavers has experienced a period of rapid growth and as a result had begun to outgrow its existing digital presence – with technology and processes straining under the weight. As a global organisation which serves a range of different needs from a central system it was important that new systems would help continue to drive the strategic growth. We were brought in to work collaboratively with the Marketing and Digital Director to lead the development of a roadmap that would drive digital forward.

The solution:

Our first task was to understand the issues being experienced, audit the global presence and begin to distil from stakeholders their requirements and ambitions for digital. We met with a range of teams – from tech to policy – and interviewed stakeholders across the globe. We then delivered a workshop where the findings were presented, gaps analysed and an initial roadmap was agreed. We then worked collaboratively with the Digital and Marketing Director of Sightsavers to put in place the strategic pieces – goals, success criteria, etc – that would enable us to develop a digital roadmap.

What Sightsavers say:

“I brought MC2 in to support us in developing a digital roadmap for Sightsavers. Ali has a gift for getting to the heart of a brief, grasping the situation and understanding the key issues quickly. She asked great questions, had lots of ideas, gave us plenty of spot-on practical guidance, and most importantly was liked and respected by all the stakeholders involved in the project. I would have no hesitation in recommending Ali and look forward to working with her again.”

Emily Munford, Director of Marketing and Digital, Sightsavers

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If you’d like to talk about a project, just drop us a line at We are always happy to chat digital.

What our clients say

  • We Are MC2 helped us understand not only who our key audiences were, but what they wanted from us. Working with the whole MC2 team is a joy. They are professional, understood what we were trying to achieve immediately and worked collaboratively with us to achieve our desired outcome. I hope to work with them again very soon.

    Amy McCullough, Digital Lead, Royal College of Obstetricians and Gynaecologists

  • As usual We Are MC2 ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.

    Said Dajani, Head of Digital, Diabetes UK

  • The team at MC2 have provided exceptional input into our digital transformation journey. They’ve challenged us, encouraged us to really stretch our thinking but also provided common sense and practical solutions. We are delighted to have them as true strategic partners.

    Paul Amadi, Executive Director of Fundraising & Engagement, MS Society

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Not only were they a dream to work with they also produced a truly excellent piece of research which delivered everything we needed to plan ahead with confidence. And the research they produced lives on; we return to it time and time again as our knowledge of the virtual assistant and our users grows and develops.”

    Karina Brisby, Head of Digital, Versus Arthritis