sightsavers

The brief:

Sightsavers has experienced a period of rapid growth and as a result had begun to outgrow its existing digital presence – with technology and processes straining under the weight. As a global organisation which serves a range of different needs from a central system it was important that new systems would help continue to drive the strategic growth. We were brought in to work collaboratively with the Marketing and Digital Director to lead the development of a roadmap that would drive digital forward.

The solution:

Our first task was to understand the issues being experienced, audit the global presence and begin to distil from stakeholders their requirements and ambitions for digital. We met with a range of teams – from tech to policy – and interviewed stakeholders across the globe. We then delivered a workshop where the findings were presented, gaps analysed and an initial roadmap was agreed. We then worked collaboratively with the Digital and Marketing Director of Sightsavers to put in place the strategic pieces – goals, success criteria, etc – that would enable us to develop a digital roadmap.

What Sightsavers say:

“I brought MC2 in to support us in developing a digital roadmap for Sightsavers. Ali has a gift for getting to the heart of a brief, grasping the situation and understanding the key issues quickly. She asked great questions, had lots of ideas, gave us plenty of spot-on practical guidance, and most importantly was liked and respected by all the stakeholders involved in the project. I would have no hesitation in recommending Ali and look forward to working with her again.”

Emily Munford, Director of Marketing and Digital, Sightsavers

Want to chat?

If you’d like to talk about a project, just drop us a line at hello@wearemc2.co.uk. We are always happy to chat digital.

What our clients say

  • Alison bought a huge breadth of strategic voluntary sector digital experience. She provided a framework and rigour to ensure we challenged ourselves to deliver a programme that was truly transformational rather than just a step change. She saw connections where we saw discrete projects defined by internal structures.

    Brendan Paddy, Director of Communications, DEC

  • Alison brought a huge breadth of strategic voluntary sector digital experience. She provided a framework and rigour to ensure we challenged ourselves to deliver a programme that was truly transformational rather than just a step change.

    Brendan Paddy, Director of Communications, DEC

  • We Are MC2 is a dream consultancy for third sector clients. My experience has been great.

    Coral Stanion-Nazeri, Digital Communications Manager, Action For Children

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Quite simply, the best digital consultant I have worked with.

    Anne Clifford, Marketing Director, The Children's Society