Drinkaware Drink Compare

The Brief:

Drinkaware is a relatively small organisation that packs a very large digital punch. It achieves that, in part, by working in partnership to deliver work across the board. For the past five years, we have been proud to deliver some brilliant tools to help adults across the UK to make better choices about their alcohol consumption.

In 2018, the website achieved over 10 million unique users and the organisation’s mobile app, which enables users to track their alcohol intake, has been downloaded over 450,000 times.

“The quality of the work has been unsurpassed in my experience, they operate as a true extension of our very small team and have enabled us to deliver some cutting edge digital work.”

We have worked in close partnership with the Drinkaware team for the past five years on a wide range of projects, including:

  • Digital strategy and roadmap
  • Programme and project management
  • Business planning
  • Agency tenders
  • Content strategy
  • App product management
  • Risk audits
  • UX Research and usability testing
  • Process improvement
  • GDPR preparation and readiness audit

Client’s View

“In my role as Digital Director at alcohol charity Drinkaware, I retained We Are MC2’s services for more than five years until I left the organisation. When I left, Alison and her team were entrusted to work as Drinkaware’s de facto product owner whilst my replacement was recruited, such was the trust and positive esteem MC2 had built over the years.

“We Are MC2 has supported myself and the organisation across a number of areas; from UX research, programme management, agency and staff recruitment, content strategy, data compliance and product development… and this is not an exhaustive list. The MC2 team had the quality, ability and experience to deliver across all these areas.

“Arguably the greatest area of support has been on strategy development and consultation, supporting the organisation during significant digital transformation work, as we moved from an organisation merely publishing information and advice to one delivering products and tools supporting positive behaviour change.

I cannot endorse We Are MC2 highly enough. The quality of the work has been unsurpassed in my experience, they operate as a true extension of our very small team and have enabled us to deliver some cutting edge digital work. They are terrific human beings to boot.”

Ben Butler,
Content and Communications Director

What our clients say

  • We Are MC2 helped us understand not only who our key audiences were, but what they wanted from us. Working with the whole MC2 team is a joy. They are professional, understood what we were trying to achieve immediately and worked collaboratively with us to achieve our desired outcome. I hope to work with them again very soon.

    Amy McCullough, Digital Lead, Royal College of Obstetricians and Gynaecologists

  • As usual We Are MC2 ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.

    Said Dajani, Head of Digital, Diabetes UK

  • The team at MC2 have provided exceptional input into our digital transformation journey. They’ve challenged us, encouraged us to really stretch our thinking but also provided common sense and practical solutions. We are delighted to have them as true strategic partners.

    Paul Amadi, Executive Director of Fundraising & Engagement, MS Society

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Not only were they a dream to work with they also produced a truly excellent piece of research which delivered everything we needed to plan ahead with confidence. And the research they produced lives on; we return to it time and time again as our knowledge of the virtual assistant and our users grows and develops.”

    Karina Brisby, Head of Digital, Versus Arthritis