Drinkaware Drink Compare

The Brief:

Drinkaware is a relatively small organisation that packs a very large digital punch. It achieves that, in part, by working in partnership to deliver work across the board. For the past five years, we have been proud to deliver some brilliant tools to help adults across the UK to make better choices about their alcohol consumption.

In 2018, the website achieved over 10 million unique users and the organisation’s mobile app, which enables users to track their alcohol intake, has been downloaded over 450,000 times.

“The quality of the work has been unsurpassed in my experience, they operate as a true extension of our very small team and have enabled us to deliver some cutting edge digital work.”

We have worked in close partnership with the Drinkaware team for the past five years on a wide range of projects, including:

  • Digital strategy and roadmap
  • Programme and project management
  • Business planning
  • Agency tenders
  • Content strategy
  • App product management
  • Risk audits
  • UX Research and usability testing
  • Process improvement
  • GDPR preparation and readiness audit

Client’s View

“In my role as Digital Director at alcohol charity Drinkaware, I retained We Are MC2’s services for more than five years until I left the organisation. When I left, Alison and her team were entrusted to work as Drinkaware’s de facto product owner whilst my replacement was recruited, such was the trust and positive esteem MC2 had built over the years.

“We Are MC2 has supported myself and the organisation across a number of areas; from UX research, programme management, agency and staff recruitment, content strategy, data compliance and product development… and this is not an exhaustive list. The MC2 team had the quality, ability and experience to deliver across all these areas.

“Arguably the greatest area of support has been on strategy development and consultation, supporting the organisation during significant digital transformation work, as we moved from an organisation merely publishing information and advice to one delivering products and tools supporting positive behaviour change.

I cannot endorse We Are MC2 highly enough. The quality of the work has been unsurpassed in my experience, they operate as a true extension of our very small team and have enabled us to deliver some cutting edge digital work. They are terrific human beings to boot.”

Ben Butler,
Content and Communications Director
Drinkaware

What our clients say

  • Alison bought a huge breadth of strategic voluntary sector digital experience. She provided a framework and rigour to ensure we challenged ourselves to deliver a programme that was truly transformational rather than just a step change. She saw connections where we saw discrete projects defined by internal structures.

    Brendan Paddy, Director of Communications, DEC

  • Alison brought a huge breadth of strategic voluntary sector digital experience. She provided a framework and rigour to ensure we challenged ourselves to deliver a programme that was truly transformational rather than just a step change.

    Brendan Paddy, Director of Communications, DEC

  • We Are MC2 is a dream consultancy for third sector clients. My experience has been great.

    Coral Stanion-Nazeri, Digital Communications Manager, Action For Children

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Quite simply, the best digital consultant I have worked with.

    Anne Clifford, Marketing Director, The Children's Society