The Challenge

Diabetes WebsiteDiabetes UK aims to impact the lives of people with diabetes as effectively as possible by innovatively using digital technology.

With a wealth of potential opportunities, the team wanted to use design sprint techniques to rapidly work through potential areas for development within a day. They needed to walk away with a clear plan for an MVP with agreed next steps.

We worked collaboratively to develop and run two one day innovation workshops. The first explored ways to increase the reach of the charity’s helpline using technology, and the second considered ways that they could deliver one to one peer support, online.

The aim was to start with a question and end with an idea that could move into full discovery and prototyping.

Our approach

One day workshop

Our tailored workshops focused on bringing together industry and internal experts. We merged those insights with existing research and a horizon scan of the external market to develop a day that immersed the team in the challenge.

We used techniques from innovative methodologies such as design sprints and service design, helping our stakeholders to break the challenge down into smaller chunks. 

The process

Step 1: defining the question

We started by defining the question that we would attempt to answer. We introduced internal and external experts from a variety of organisations, who could add value to the workshop with their insight.

Step 2: research

We then reviewed our insights, adding new information such as industry reports, technology analysis and comparator reviews.

Step 3: workshopping solutions

Having defined the question, we broke down the key challenges in answering it and developed activities that helped us solve each elements. We tackled each problem in order so that by the end of the day the team had a clear view on what their options were, before coming up with new ideas. The day’s final activities focused on agreeing a minimal viable product and the actions needed to take it forward.

The results

We delivered two one day workshops, and answered two major service design questions.

Both workshops delivered an agreed pathway to MVP and included new ideas for testing, a set of next steps and actions.

Client’s view

“As usual We Are MC2 ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.”

Said Dajani, Head of Digital, Diabetes UK

Interested in how innovation workshops could help your organisation. Contact for a chat.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.