The Challenge
Walton Centre Website The Walton Centre is an NHS Foundation Trust that delivers neurology, neurosurgery, spinal, pain management and rehabilitation services to patients at their specialist hospital in Liverpool.Their Communications and Marketing Team wanted to take a more strategic approach to engaging patients and their families on social media, but didn’t have the budget to invest in a costly strategy. They challenged us to find a creative way to help them develop their social media content without making any major investments.

Our approach
We delivered an interactive workshop that provided hands-on training for the team designed to help them focus on creating content that drives engagement. We used data from their social media channels so the team could workshop how to plan, develop and evaluate content based on real insight.

The process
We conducted analysis on two of The Walton Centre’s social media platforms and identified where, when and why their users engaged with them. We also explored content opportunities by reviewing past performance and conducting competitor analysis and social listening.

We developed a framework that would help the team to plan, develop and measure their content. We also provided a set of suggested content principles and strategic content themes, introducing creative exercises that helped them to generate new ideas that would align with their new strategic approach.

The workshop introduced this framework whilst also giving the team hands-on experience of developing social media content and campaign strategies. We followed up by providing a workbook that the team could use to help them when planning any future social media content.

The results
The team have seen increased engagement and reach since putting the learnings into practice, with their Facebook following growing by 17% and their Instagram by 28%!

“It was great to work with the team at We are MC2 to review our social media offering and how we could work with our followers and teams across the Trust to increase engagement and create new and interesting content. We were really pleased with the outcomes of the session and have since put a lot of the learnings into practice, resulting in continually increasing follower numbers and post engagement!”

Elaine Vaile, Head of Communications and Marketing, The Walton Centre NHS Foundation Trust

Date: 2022Client: The Walton Centre NHS Foundation Trust Skills: Content StrategySocial MediaLaunch Project

What our clients say

  • We Are MC2 helped us understand not only who our key audiences were, but what they wanted from us. Working with the whole MC2 team is a joy. They are professional, understood what we were trying to achieve immediately and worked collaboratively with us to achieve our desired outcome. I hope to work with them again very soon.

    Amy McCullough, Digital Lead, Royal College of Obstetricians and Gynaecologists

  • As usual We Are MC2 ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.

    Said Dajani, Head of Digital, Diabetes UK

  • The team at MC2 have provided exceptional input into our digital transformation journey. They’ve challenged us, encouraged us to really stretch our thinking but also provided common sense and practical solutions. We are delighted to have them as true strategic partners.

    Paul Amadi, Executive Director of Fundraising & Engagement, MS Society

  • I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC2 is that they tick all these boxes and then some.

    Ben Butler, Head of Digital, Drinkaware

  • Not only were they a dream to work with they also produced a truly excellent piece of research which delivered everything we needed to plan ahead with confidence. And the research they produced lives on; we return to it time and time again as our knowledge of the virtual assistant and our users grows and develops.”

    Karina Brisby, Head of Digital, Versus Arthritis