Creating a strategic content plan for Scleroderma and Raynaud’s UK

We have been working with Scleroderma and Raynaud’s UK over the past few years to gain insight into their audiences and develop their current digital presence.  Now the team are ready to use that insight to drive growth and engagement through a new strategic content plan. SRUK’s objectives for this work are to: Identify what […]

Holding out for a hero (or how to recruit a digital content lead)…

I’ve been helping one of our clients to hire a content person recently and the process surfaced some interesting and familiar questions. They go something like this … What to call the job? Content manager or digital editor? Is it someone to upload and publish you need, or a buck-stops-here strategic planner? How to pitch […]

Why content should be at the heart of your digital strategy

In my first post for the We Are MC2 blog I’d like to explain why I’ve joined the consultancy – and why I think that charities have a unique opportunity to use digital content that isn’t necessarily open to commercial organisations with products or services to sell. George Osborne is right, the commercial sector should […]