Creating a strategic content plan for Scleroderma and Raynaud’s UK
We have been working with Scleroderma and Raynaud’s UK over the past few years to gain insight into their audiences and develop their current digital presence. Now the team are ready to use that insight to drive growth and engagement through a new strategic content plan. SRUK’s objectives for this work are to: Identify what […]
Former heads of digital unite to bring support to the sector
Liz Grant, former Head of Digital at the MS Society, joins digital strategy consultancy We Are MC2.
Getting digitally healthy with Crohn’s & Colitis UK
We are delighted to be working with Crohn’s & Colitis UK to develop a digital strategy for the organisation. This project is particularly interesting, as the charity is looking at the growing e-health market alongside their core offering. Having led insight-driven strategy work across the sector, and worked on digital tools that drive behaviour change […]
Digital Fundraising – time for change?
I’ve been spending some time recently looking at international development and how digital technology is helping transform what INGOs will be able to deliver. And yesterday, I talked about some of the findings of that work at the annual Bond Conference. I was there in great company, with sessions from Blue State Digital and Mike Walton from UNHCR presenting. I […]
Build Lego, not Airfix – defining digital transformation
Digital transformation is a hot topic, with many of the largest charities announcing major projects. In the first of a series of blogs on the subject, Alison takes a look at the various meanings of transformation and argues that the key is not to deliver a programme of change but to build a culture that […]
Evolution or extinction: Or how not to be a digital dodo!
Digital is evolving and the rate of change is accelerating. We must evolve with it or become digital dinosaurs awaiting our own extinction… It’s now almost three years since I left Age UK, and We Are MC2 – a concept I had mulled for a while – sprang into life. My baby is now a […]
The good, the bad and the agency
“You’ve got about two years,” said a wise head of digital, when talking about how long you could sustain an agency relationship at a high-level of creativity and delivery. After that aligning your joint goals, changing personnel and financial pressures may all start to drag your once perfect marriage down. As clients, we tend to […]
Rattling The Online Tin
Last night’s meeting of the charity digital leads was one that really got my brain turning and even as I sat down to blog, I think I may still have more questions than answers (but that would be the sign of a good debate). The topic for the evening was the thorny old subject of […]
The Children’s Society Delivers Social Media Strategy With We Are MC2
Looking to develop their existing social media presence, The Children’s Society has commissioned a social media strategy from We Are MC2, the new digital consultancy set up by former Age UK Digital Lead Alison McCormack. Emma Callagher, Digital Marketing Manager at The Children’s Society, said “We’re really excited to be working with We Are MC2 […]
How digitally literate is your charity?
Last night’s meeting of the digital leads of the UK’s major charities at the beautiful RIBA building in central London got a great turnout. Given that it was a rare, unseasonably warm March evening a good turnout was proof to me that such a gathering has long been needed. CharityComms theme for the night was […]
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